RISS 학술연구정보서비스

검색
자동완성 버튼

인기 검색어

    다국어 입력
    あ ぁ か が さ ざ た だ な は ば ぱ ま や ゃ ら わ ゎ ん い ぃ き ぎ し じ ち ぢ に ひ び ぴ み り う ぅ く ぐ す ず つ づ っ ぬ ふ ぶ ぷ む ゆ ゅ る え ぇ け げ せ ぜ て で ね へ べ ぺ め れ お ぉ こ ご そ ぞ と ど の ほ ぼ ぽ も よ ょ ろ を
    ア ァ カ サ ザ タ ダ ナ ハ バ パ マ ヤ ャ ラ ワ ヮ ン イ ィ キ ギ シ ジ チ ヂ ニ ヒ ビ ピ ミ リ ウ ゥ ク グ ス ズ ツ ヅ ッ ヌ フ ブ プ ム ユ ュ ル エ ェ ケ ゲ セ ゼ テ デ ヘ ベ ペ メ レ オ ォ コ ゴ ソ ゾ ト ド ノ ホ ボ ポ モ ヨ ョ ロ ヲ ―

    http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

    변환된 중국어를 복사하여 사용하시면 됩니다.

    예시)
    • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
    • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
    ㅥ ㅦ ㅧ ㅨ ㅩ ㅪ ㅫ ㅬ ㅭ ㅮ ㅯ ㅰ ㅱ ㅲ ㅳ ㅴ ㅵ ㅶ ㅷ ㅸ ㅹ ㅺ ㅻ ㅼ ㅽ ㅾ ㅿ ㆀ ㆁ ㆂ ㆃ ㆄ ㆅ ㆆ ㆇ ㆈ ㆉ ㆊ ㆋ ㆌ ㆍ ㆎ
    Α Β Γ Δ Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω α β γ δ ε ζ η θ ι κ λ μ ν ξ ο π ρ σ τ υ φ χ ψ ω
    á à Á À é è É È ç Ç ê
    Ä Ö Ü ä ö ü ß
    ְ ֳ ֲ ֱ ָ ַ ֵ ֶ ִ ֹ ּ ֻ ׂ ׁ ּ פ ם ן ו ט א ר ק ף ך ל ח י ע כ ג ד ש ץ ת צ מ נ ה ב
    ‘ ’ “ ” 〔 〕 〈 〉 「 」 『 』 【 】 ＂ （ ） ［ ］ ｛ ｝
    ± × ÷ ≠ ≤ ≥ ∞ ∴ ♂ ♀ ∠ ⊥ ⌒ ∂ ∇ ≡ ≒ ≪ ≫ √ ∽ ∝ ∵ ∫ ∬ ∈ ∋ ⊆ ⊇ ⊂ ⊃ ∪ ∩ ∧ ∨ ￢ ⇒ ⇔ ∀ ∃ ∮ ∑ ∏ ＋ － ＜ ＝ ＞
    、 。 · ‥ … ¨ 〃 ― ∥ ＼ ∼ ´ ～ ˇ ˘ ˝ ˚ ˙ ¸ ˛ ¡ ¿ ː ！ ＇ ， ． ／ ： ； ？ ＾ ＿ ｀ ｜
    ½ ⅓ ⅔ ¼ ¾ ⅛ ⅜ ⅝ ⅞ ¹ ² ³ ⁴ ⁿ ₁ ₂ ₃ ₄
    Æ Ð Ħ IJ Ł Ø Œ Þ Ŧ Ŋ æ đ ð ħ ı ij ĸ ŀ ł ø œ ß þ ŧ ŋ ʼn
    А Б В Г Д Е Ё Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ё ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э ю я
    ′ ″ ℃ Å ￠ ￡ ￥ ¤ ℉ ‰ ＄ ％ Ｆ ￦ ㎕ ㎖ ㎗ ℓ ㎘ ㏄ ㎣ ㎤ ㎥ ㎦ ㎙ ㎚ ㎛ ㎜ ㎝ ㎞ ㎟ ㎠ ㎡ ㎢ ㏊ ㎍ ㎎ ㎏ ㏏ ㎈ ㎉ ㏈ ㎧ ㎨ ㎰ ㎱ ㎲ ㎳ ㎴ ㎵ ㎶ ㎷ ㎸ ㎹ ㎀ ㎁ ㎂ ㎃ ㎄ ㎺ ㎻ ㎽ ㎾ ㎿ ㎐ ㎑ ㎒ ㎓ ㎔ Ω ㏀ ㏁ ㎊ ㎋ ㎌ ㏖ ㏅ ㎭ ㎮ ㎯ ㏛ ㎩ ㎪ ㎫ ㎬ ㏝ ㏐ ㏓ ㏃ ㏉ ㏜ ㏆
    § ※ ☆ ★ ○ ● ◎ ◇ ◆ □ ■ △ ▽ → ← ↑ ↓ ↔ 〓 ◁ ◀ ▷ ▶ ♤ ♠ ♡ ♥ ♧ ♣ ⊙ ◈ ▣ ◐ ◑ ▒ ▤ ▥ ▨ ▧ ▦ ▩ ♨ ☏ ☎ ☜ ☞ † ‡ ↕ ↗ ↙ ↖ ↘ ♭ ♩ ♪ ♬ ㉿ ㈜ № ㏇ ™ ㏂ ㏘ ℡ ＃ ＆ ＊ ＠ ª º
    ⅰ ⅱ ⅲ ⅳ ⅴ ⅵ ⅶ ⅷ ⅸ ⅹ Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Ⅹ
    ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ک ل م ن ه و ی
    닫기

    벤처기업의 成長戰略 : IPO 이후 마케팅 전략을 중심으로 = (The) Study of Venture's Growth Strategy

    한글로보기

    https://www.riss.kr/link?id=T10016823

    • 0

      상세조회

    • 0

      다운로드
    서지정보 열기
    • 내보내기
    • 내책장담기
    • 공유하기
    • 오류접수
    인용문이 복사되었습니다.

    부가정보

    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    영어
    한국어
    Individual company is severely trying to acquire the upper-hands for surviving and developing itself in the atmosphere which is changing drastically. The company has faced the change in its atmosphere (the introduction of a epoch-making communication tool such as the INTERNET) which is swaying down the conventional practices, making discontinuity and requiring the new paradigm. In this kind of environment, a company has more possibility to face the uncertainty of future, the risk is reproduced and a company is too difficult to survive and face fierce competition and new atmosphere is forming. But however a company cope with this situation, it gives numerous chances to challenge.
    With recent rapid spread of internet, the "hot wind of venture" blown to our country make KOSDAQ settled down as a second capital market in a short period.
    But the "hot wind of venture" blown with mistaken notion has induced a public criticism. Sudden riches have come up making a big fortune in a single occasion, wrong investment tendency whoever invest the money to KOSDAQ and get money easily had been spreaded.
    However, so-called "venture hot wind" had made the black money flown into the thru KOSDAQ and had given nations a hope triggering a venture business with technology and knowledge.
    Many people including investors said that IPO was the final objective of venture. It is important to see the venture business in the view of investment strategy but in the view that a venture business grows and develops into everlasting business the stock listing is not the final objective and the that of venture business was just speculation to make fortune in a single occasion and bubble was cleared just in one year and it showed the reality. As stated above, most of all, IPO must be recognized a new start rather than a final destination. Also the technology of venture business must not be that of engineers themselves but adaptability to the market and only the technology that can meet the needs of customer can be confirmed in the market by the customer. Although all kinds of technology and products produced with them included high-valued technology, they are useless without reflecting from the customer needs. Moreover, after the IPO, for the venture business to make continuous growth, the "step-by-step market strategy" is very important because there can be a chasm and a tornado appeared at a periodic time of products and services according to consumer behavior.
    The current situation is considered the worst and the "chasm" of the venture business. The causes seems to be originated from the rack of technology and marketing strategy suitable for the market and the unsettled core-value rather than telling on the capital. It is a rapidly changing era so the company only which forecast the sudden change and prepare the future can get the opportunity to open a new field of enterprise.
    It is natural that the venture business is risky and the troublesome era is thought to be faced by all of us together. It is the time that many venture businesses are falling in the mire of failure and also another venture business is created and a failed venture business is struggling to overcome. In this situation only a small number of venture business which overcomes the crisis can reach the final destination.
    The venture business should secure the competitiveness such as capital, technology power, marketing strategy and core value to overcome the hardship and develop itself continuously. Only the company only which set up its core value and making a step toward customers can make a continuous growth.
    In conclusion the venture business reach the IPO through the efforts which it stand on the basis of high technology and regard the change and threat of a market an opportunity The venture business can be considered to do a social responsibility as going-concern only if it accomplish the continuous growth on the basis of guaranteed market.
    번역하기

    Individual company is severely trying to acquire the upper-hands for surviving and developing itself in the atmosphere which is changing drastically. The company has faced the change in its atmosphere (the introduction of a epoch-making communication ...

    Individual company is severely trying to acquire the upper-hands for surviving and developing itself in the atmosphere which is changing drastically. The company has faced the change in its atmosphere (the introduction of a epoch-making communication tool such as the INTERNET) which is swaying down the conventional practices, making discontinuity and requiring the new paradigm. In this kind of environment, a company has more possibility to face the uncertainty of future, the risk is reproduced and a company is too difficult to survive and face fierce competition and new atmosphere is forming. But however a company cope with this situation, it gives numerous chances to challenge.
    With recent rapid spread of internet, the "hot wind of venture" blown to our country make KOSDAQ settled down as a second capital market in a short period.
    But the "hot wind of venture" blown with mistaken notion has induced a public criticism. Sudden riches have come up making a big fortune in a single occasion, wrong investment tendency whoever invest the money to KOSDAQ and get money easily had been spreaded.
    However, so-called "venture hot wind" had made the black money flown into the thru KOSDAQ and had given nations a hope triggering a venture business with technology and knowledge.
    Many people including investors said that IPO was the final objective of venture. It is important to see the venture business in the view of investment strategy but in the view that a venture business grows and develops into everlasting business the stock listing is not the final objective and the that of venture business was just speculation to make fortune in a single occasion and bubble was cleared just in one year and it showed the reality. As stated above, most of all, IPO must be recognized a new start rather than a final destination. Also the technology of venture business must not be that of engineers themselves but adaptability to the market and only the technology that can meet the needs of customer can be confirmed in the market by the customer. Although all kinds of technology and products produced with them included high-valued technology, they are useless without reflecting from the customer needs. Moreover, after the IPO, for the venture business to make continuous growth, the "step-by-step market strategy" is very important because there can be a chasm and a tornado appeared at a periodic time of products and services according to consumer behavior.
    The current situation is considered the worst and the "chasm" of the venture business. The causes seems to be originated from the rack of technology and marketing strategy suitable for the market and the unsettled core-value rather than telling on the capital. It is a rapidly changing era so the company only which forecast the sudden change and prepare the future can get the opportunity to open a new field of enterprise.
    It is natural that the venture business is risky and the troublesome era is thought to be faced by all of us together. It is the time that many venture businesses are falling in the mire of failure and also another venture business is created and a failed venture business is struggling to overcome. In this situation only a small number of venture business which overcomes the crisis can reach the final destination.
    The venture business should secure the competitiveness such as capital, technology power, marketing strategy and core value to overcome the hardship and develop itself continuously. Only the company only which set up its core value and making a step toward customers can make a continuous growth.
    In conclusion the venture business reach the IPO through the efforts which it stand on the basis of high technology and regard the change and threat of a market an opportunity The venture business can be considered to do a social responsibility as going-concern only if it accomplish the continuous growth on the basis of guaranteed market.

    더보기

    목차 (Table of Contents)

    • 目次
    • 第1章 序論 = 1
    • 第1節 硏究의 目的 = 1
    • 第2節 硏究의 範圍 및 方法 = 4
    • 第2章 벤처기업 槪要 = 5
    • 目次
    • 第1章 序論 = 1
    • 第1節 硏究의 目的 = 1
    • 第2節 硏究의 範圍 및 方法 = 4
    • 第2章 벤처기업 槪要 = 5
    • 第1節 벤처기업의 定義 = 5
    • 第2節 우리나라 벤처기업의 현황 = 7
    • 第3節 이스라엘 벤처기업의 현황 = 14
    • 第3章 벤처기업의 成長 戰略 = 23
    • 第1節 벤처기업의 成長 條件 = 23
    • 1. 변화에 대한 대응 = 23
    • 가. 변화와 기회 = 23
    • 나. 변화와 성장 = 26
    • 다. 기업경영 변화 = 27
    • 라. 핵심가치 및 비전 = 28
    • 2. 시장 투자자와 소비자 NEEDS = 30
    • 가. 투자자와 IPO = 30
    • 나. 소비자 NEEDS = 32
    • 3. 기술과 시장 = 34
    • 4. IPO에 이르는 성장전략 = 47
    • 가. IPO에 이르는 성장단계 = 47
    • 나. 기술 = 48
    • 다. 마케팅 = 61
    • 라. 자금조달 = 64
    • 第2節 벤처기업의 市場 戰略 = 71
    • 1. 캐즘 = 71
    • 가. 마케팅 분야의 캐즘 = 71
    • 나. 캐즘의 원인 = 72
    • 다. 캐즘의 극복 = 73
    • 2. 토네이도 = 83
    • 가. 볼링앨리 단계 = 83
    • 나. 초고속 성장의 돌풍 단계 = 89
    • 다. 중심가단계(On Main Street) 고착현상 = 96
    • 3. 단계별 마케팅 전략 = 101
    • 가. 초기시장 단계에서 경쟁하기 = 101
    • 나. 캐즘 뛰어넘기와 볼링앨리 단계에서 경쟁하기 = 102
    • 다. 돌풍 단계에서 경쟁하기 = 103
    • 라. 중심가 단계에서 경쟁하기 = 106
    • 4. BRANDING = 107
    • 가. 브랜드의 신개념 = 107
    • 나. 브랜딩(Branding)과 마케팅(Marketing) 108
    • 다. 세계 초 인류 기업의 성공적 브랜딩 전략 = 109
    • 5. 게릴라 마케팅 = 115
    • 가. 란체스터의 법칙 = 115
    • 나. 게릴라의 생존원칙 = 117
    • 第3節 持續的인 成長戰略 = 121
    • 1. 경쟁력 확보 = 120
    • 가. 성장 핵심가치 = 120
    • 나. 경쟁우위(Competitive Advantage) 확보 = 120
    • 다. 성장형태 = 121
    • 2. 지식경영의 필요성 = 122
    • 가. 벤처리더 = 123
    • 나. 학습문화 = 126
    • 3. 제휴와 합병 = 128
    • 가. 전략적 제휴 = 128
    • 나. 합병 = 130
    • 4. EIP의 구축 = 132
    • 가. CRM = 133
    • 나. SCM = 136
    • 다. ERP = 137
    • 제4장 결론 = 140
    • 참고문헌 = 143
    • ABSTRACT = 144
    더보기

    분석정보

    View

    상세정보조회

    0

    Usage

    원문다운로드

    0

    대출신청

    0

    복사신청

    0

    EDDS신청

    0

    동일 주제 내 활용도 TOP

    더보기

    주제

    연도별 연구동향

    연도별 활용동향

    연관논문

    연구자 네트워크맵

    공동연구자 (7)

    유사연구자 (20) 활용도상위20명

    이 자료와 함께 이용한 RISS 자료

    나만을 위한 추천자료

    해외이동버튼