본 연구는 한국과 미국 대학생 스포츠 팬들이 지닌 스포츠 선호도를 조사하여 양국의 문화에 기반한 스포츠 트랜드를 비교 분석하기 위해 수행되었다. 총 412명의 한국과 미국 대학생이 설문에 참여했고 연구문제 검정을 위해 카이제곱검정이 주통계 기법으로 활용되었으며 통계분석결과 다음과 같은 현상들이 발견되었다. 첫째, 스포츠 선호도에 관한 공통점으로 한국과 미국 학생들은 프로 스포츠를 좋아하는 것으로 나타났다. 둘째, 가장 명백한 차이점으로 한국학생들은 국가대표 팀 스포츠를 선호한 반면 미국 대학생들은 대학 간 대항 스포츠를 보다 선호하는 것으로 나타났다. 이 같은 결과는 양국 간 상이한 문화와 학교 시스템에 기초한 현상이자 축구와 같이 국가주의가 강한 스포츠 종목의 영향력 때문인 것으로 추정된다.

• 국문초록
• Ⅰ. Introduction
• Ⅱ. Methodology
• Ⅲ. Results & Discussion
• Ⅳ. Conclusion
• References

1 조광민, "한국과 미국의 대학운동부 운영에 관한 비교연구" 한국스포츠산업경영학회 11 (11): 223-236, 2006

2 정희준, "방송산업 스포츠프로그램 분석 : 시청률, 편성, 중계권을 중심으로" 한국스포츠리서치 18 (18): 85-94, 2007

3 장경로, "대학 스포츠팀에 대한 일체감이 대학 후원의도에 미치는 영향" 한국마케팅학회 6 (6): 43-56, 2004

4 Wann, D. L, "Using motivation and team identification to predict sport fans' emotional responses to team performance" 25 : 207-216, 2002

5 Cho, S, "The programming processes of TV sports programs" 14 (14): 539-554, 2001

6 Kellas, J. G, "The politics of nationalism and ethnicity" Macmillan 1991

7 Seo, H, "The influence of sport media on professional sport event spectating" 13 (13): 253-262, 2000

8 Chun, I, "The influence of Confucianism and Buddhism on leisure in Korea" 9 : 119-125, 1992

9 Choi, Y, "The effectiveness of comparative advertising in Korea and the United States" 33 : 75-87, 2004

10 Mahony, D. F, "The big business of college sports in America. In The Business of Sports: Volume 1– Perspectives on the sports industry" Praeger 225-252, 2008

11 Kim, D, "The accordance of amateurism and professionalism in modern sports" 7 : 109-121, 1999

12 Schaaf, P, "Sports marketing: It’s not just a game anymore" Prometheus Books 1995

13 Nelson, M, "Sports history as a vehicle for social and cultural understanding in American" 96 (96): 118-126, 2005

14 Bairner, A, "Sport, nationalism and globalization: European and North American perspectives" State University of New York Press 2001

15 Kwon, H, "Sport fan motivation: A comparison of American students and international students" 10 (10): 147-155, 2001

16 Thomas, J. R, "Research methods in physical activity" Human Kinetics 2001

17 Korea Ministry of Culture and Tourism, "Research for sports activity participation of Koreans"

18 Patton, M. Q, "Qualitative evaluation and research methods" Sage Publications 1990

19 Gruneau, R. S, "Professional team sport industry. Power and ideology in American sport. In Power and ideology in American sport: A critical perspective" Human Kinetics 189-223, 1998

20 Byers, I, "Power and ideology in intercollegiate sport. In Power and deology in American sport: A critical perspective" Human Kinetics 225-251, 1998

21 Drenten, J, "Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters" 18 : 92-106, 2009

22 Bogdanov, D, "Measuring nationalism as a sport fan motive" Florida State University 2005

23 Lindquist, D. C, "Locating the nation: Football game day and American dreams in central Ohio" 119 : 444-490, 2006

24 Berry, J. W, "Introduction to methodology. In The Handbook of Cross-Cultural Psychology" Allyn and Bacon 1-29, 1980

25 "Inside the numbers: Final 2009 MLB regular season attendance"

26 Greenwell, T. C, "Expectations, industry standards, and customer satisfaction in the student ticketing process" 15 : 7-14, 2007

27 Cho, K, "Effective fund raising for college athletic in Korea" 1998

28 Standard Rate and Data Service, "Des Plaines" B & B Service Corporation 1996

29 Sutton, W. A, "Contemporary sport management. In Professional sport" Human Kinetics 1998

30 Lumpkin, A, "Contemporary sport management. In A brief history of sport in the United States" Human Kinetics 17-31, 1998

31 Cha, J, "Collectivism in modern Korean society" 7 : 150-163, 1993

32 Sport Business Research Network, "Baseball-Major League Regular Season Attendance"

33 Kelly, W. W, "An anthropologist in the bleachers: cheering a Japanese baseball Team" 44 : 66-79, 1997

34 Shin, S, "A study on the relationship between professional sports team and the community" Kookmin Univ 24 : 47-64, 2006

35 Lee, S, "A study of psychological, sociological, environmental motivation, and loyalty of major and minor league baseball fans" United States Sports Academy 2002

36 Lee, O, "A comparison of nationalistic sports policies between the third and fifth republic governments in Korea. Philosophy of Movement" 9 : 105-124, 2001

37 Jeon, Y, "A comparative study of college baseball league related to division system in Korea, Japan and U.S.A" 40 : 633-643, 2001