한국과 중국의 문화콘텐츠 해외진출 전략 연구

김민우(Kim, Min-Woo) 중국문화연구학회 2018 중국문화연구 Vol.0 No.41

This article focuses on the fact that from a governmental perspective Korea and China are striving to propel their cultural contents abroad, and it assesses the purpose of the overseas expansion of cultural contents by both governments. It also examines the attributes of the cultural contents in both countries and what contents are actually being distributed overseas. China has continued to exert influence over the world by spreading its traditional culture and values within the international community and has endeavored to improve its national image and reputation by expanding its cultural contents overseas. Contrastingly, Korea, unlike China, did not encourage the Korean government to spread its cultural contents overseas from the beginning. Rather, the Korean government only discovered the possibility of expansion overseas after the international boom of Korean culture (the Korean wave) and helped to expand the scope of the Korean wave by providing active support. The Chinese government aspires for cultural contents including Chinese values to be developed overseas to apply China’s impact in the global community and enhance its national image. Although classical historical dramas and Kung Fu action material based on traditional culture and history were depicted in movies and television dramas that were exported overseas, the volume of export were much lower than expected. In the case of Korea, the Korean government was deeply dissatisfied that the exposure of cultural contents overseas was primarily based on modern Korean dramas and dance music and not traditional culture. However, since the mid-2000s, with the increasing prevalence of non-traditional ‘mixed nature’ based cultural contents, the government’s role has shifted so that it was to give respect and provide support and not to interfere with it. In order to dismiss concerns about China’s nationalization in the international community, the Chinese government aims to spread cultural contents containing the essence of Chinese people overseas. However, this strategy carries an inherent risk of creating another “Chinese threat” from other countries’ perspectives. Just as China tried to prevent the invasion of Western culture to ensure national cultural stability and after joining the WTO, it is equally possible for other countries to develop their own judgement of China’s cultural stability. Numerous Korean studies published in China regard the “Korean wave” policy developed by the Korean government as a successful example of its attempt to expand cultural contents overseas, and China also insists that the government should strengthen its capacities and responsibilities. However, it is necessary for China to recognize the role of the Korean government it not to interfere with the autonomy of the industry and the market, but to respect and it provide active support.

신(新) 한류 문화콘텐츠와 경제한류가 한국에 대한 이미지와 태도 및 방문의도에 미치는 영향

천덕희 대한관광경영학회 2017 觀光硏究 Vol.32 No.5

The purpose of this study is to investigate the effects of the new Hallyu cultural contents and the business hallyu on the image, attitude and visit intention of Korea. New Hallyu cultural contents include traditional culture in addition to Korean media culture and pop culture used in the existing Hallyu researches. For the empirical analysis, a questionnaire survey was conducted for university students living in China, and a total of 249 questionnaires were used for analysis. As a result of factor analysis, new Hallyu cultural contents and Business Hallyu were classified into media culture, pop culture, traditional culture and Business Hallyu. Image, attitude and visit intention were analyzed in a single dimension. As a result of the hypothesis test, it was analyzed that the images were influenced positively by media culture, pop culture, traditional culture and business Hallyu. Image and attitude were also found to have a significant effect on the visit intention. The significance of this study was to investigate the effects of Korean traditional culture on image, attitude and visit intention by adding Korean traditional culture to new Hallyu culture contents. And the economic effects of Hallyu are defined as business Hallyu, and businee hallyu has a significant influence on image, attitude and visit intention. 본 연구는 2000년대 후반부터 촉발된 신 한류의 문화콘텐츠를 영화나 드라마, 가요 등 대중문화 외에도 한국의 전통문화를 포함시켜 이러한 요인들이 한국에 대한 이미지와 태도 및 방문의도에 미치는 영향을 분석하고자 하였다. 또한 문화한류의 성과로만 연구되어 오던 경제적 효과를 경제한류로 규정짓고, 경제한류가 한국에 대한 이미지와 태도 및 방문의도에 미치는 영향을 실증적으로 분석하고자 하였다. 실증분석을 위해 중국인 대학생들을 대상으로 설문조사를 실시하여 총 249부의 설문지를 분석에 활용하였다. 요인분석 결과 신 한류 문화콘텐츠와 경제한류는 영상문화, 가요문화, 전통문화, 경제한류로 구분되었고, 이미지, 태도, 방문의도는 단일차원으로 분석되었다. 가설검증 결과 영상문화, 가요문화, 전통문화의 신 한류 문화콘텐츠와 경제한류는 한국에 대한 이미지에 유의한 영향을 미치고, 이미지는 태도와 방문의도에 유의한 영향을 미치는 것으로 분석되었다. 또한 태도는 방문의도에 유의한 영향을 미치는 것으로 연구되었다. 본 연구의 의의는 대중문화로 국한되어 연구되어 오던 한류 문화콘텐츠에 한국의 전통문화를 추가시켜 한국에 대한 이미지와 태도 및 방문의도에 미치는 영향을 밝혀냈고, 문화한류의 성과로만 연구되어오던 경제적 효과를 문화한류와는 별도의 경제한류로 규정짓고, 경제한류가 한국에 대한 이미지와 태도 및 방문의도에 유의한 영향을 미치는 요인임을 밝혀냈다.

한국의 전통문화콘텐츠와 기독교 문화 콘텐츠의 조우를 통한 기독교 교육의 가능성: 공교육 교과서의 <문화콘텐츠>를 중심으로

원신애 ( Shine Ae Won ) 한국복음주의신학회 2013 성경과신학 Vol.65 No.-

Nowadays, we cannot deny the power of digital media known as the third power in the postmodern era. The pop star Psy, a recently growing global star, is a prime example of the “Korean Wave” or Hallyu. In addition, the Hallyu movement has displayed its fair share of Korean entertainment arousing global interest. This showcases how essential it is to review the influence of cultural contents from movies, literature, the digital medium and so on. Many young people have been influenced by cyber-space imagery and digital media. Furthermore, the Korean Christian community has been faced with ``cultural contents`` becoming a pressing issue. I believe that Christian educators must learn how to deal with ``cultural contents`` by considering the meaning of what Korean traditional religion is by analyzing the religious education and ``cultural contents`` of textbooks in public schools. The purpose of this paper is as follows: First, the paper provides the educators with the significance of Christian religious education related to ``cultural contents`` and Christian cultural contents. Secondly, it reviews the relationship between public schools and Korean religious traditions. Finally, this paper suggests the possibility of Christian cultural contents of textbooks in public schools.

K-한류의 세계 문화역사 컨텐츠 수용성에 관한 연구

이제홍 국제e-비즈니스학회 2026 e-비즈니스 연구 Vol.27 No.2

Research Purpose: Due to the influence of the Korean Wave, Korean products are understood as economic variables that contribute to enhancing the image of Korean goods by inducing economic outcomes such as the opening of global sales channels and the establishment of a dominant marketing position. This study aims to sustain the Korean Wave for 100 or 200 years by applying the historical and cultural heritage of the United States and China to K-Hallyu in order to maintain its sustainability. The objective is to construct a model for the expandability of the Korean Wave. Research Methods: This study aims to structure the characteristics of the history and culture of the United States and China and apply them specifically according to the content of the Korean Wave. Therefore, it is a study on establishing a model for forming a foundation to sustain the Korean Wave for 100 to 200 years. Results in Research: We must establish a model that involves intensively examining the cultural characteristics of major countries—such as American and Latin American, European and African, and Middle Eastern and East Asian cultures (customs, folklore, festivals, traditional music, music and art, food, movies, dramas, living environments, etc.)—and integrating them into K-Hallyu to process global content for the reverse export of K-Hallyu and its derivative products. Research Conclusion: To promote global K-Hallyu, promotional strategies should be established by incorporating it into the scope of activities of overseas Koreans residing abroad. Furthermore, opportunities to promote cultural collaboration should be provided to overseas Koreans serving local societies and citizens (local businesspeople, doctors and nurses, social volunteers, NGO activists, teachers, etc.), and K-Hallyu media content developed in collaboration with foreign countries should be actively utilized for the advancement of Hallyu.

문화산업과 소프트파워 -한류 영상문화콘텐츠의 가치 재편과 성장을 중심으로

김세아 한양대학교(ERICA캠퍼스) 한국미래문화연구소 2022 미래문화 Vol.0 No.4

본고는 문화야말로 가장 핵심적인 소프트파워라는 관점에서 문화산업의자장에 위치한 한류 및 K-콘텐츠의 가치 재편과 성장에 주목한 결과다. 구체적으로는 한국 영상문화콘텐츠산업의 현황을 중심으로 변화한 매체 및사회 환경을 분석하면서 지금 우리 콘텐츠가 지닌 소프트파워와 그 전망에대해 진단해보고자 했다. 코로나19 이후 우리 문화콘텐츠 산업은 새로운활황을 맞이하고 있다. 디지털을 기반으로 한 문화적 네트워크의 가속화와OTT 서비스의 확산은 한류 영상 콘텐츠에 새로운 경쟁력과 기회를 제공했으며, 이는 ‘3차 한류’라는 이름으로 우리 앞에 도착했다. 이러한 ‘3차 한류’는 한류가 한류를 갱신해나가야 한다는 과제의 다른 이름이기도 할 것이다. 한류를 이루고 있는 요체이자 실현물인 대중문화콘텐츠는 그 특성상다분히 정신적이고도 인문학적인 전제를 내포하고 있다. 한류의 지속 및성장을 위해서 인문학적 성찰이 동반되어야 한다는 의미다. 진정한 문화산업의 발전을 위해서는 문화의 인문학과 과학기술의 상보적 대응이 수반되어야 한다. This paper is the result of focusing on the value growth of Korean wave(Hallyu) and K-contents, which are located at the cultural industry, from the point of view that culture is the most important soft power. Specifically, I tried to diagnose the soft power of our content and its prospects while analyzing the changed media and social environment focusing on the current state of the Korean video culture content industry. After Covid-19, our cultural contents industry is experiencing a new boom. The acceleration of digital-based cultural networks and the spread of OTT services provided new competitiveness and opportunities for Hallyu video content, which arrived in front of us in the name of the ‘third Hallyu’. This ‘third Hallyu’ may be another name for the task that the Hallyu must renew the Hallyu. Popular culture contents, which are the essence and realization of the Korean Wave, contain humanistic premises due to their characteristics. This means that for the continuation and growth of Hallyu, humanities reflection must be accompanied. For the real development of the cultural industry, a complementary response between the humanities of culture and science and technology must be accompanied.

역사 전유의 세 가지 방식 -퓨전사극 속 왕의 서사를 중심으로-

조미숙 ( Mi Sook Jo ) 한국현대문예비평학회 2013 한국문예비평연구 Vol.- No.40

문화는 사람을 가장 사람답게 만드는 것이며 훌륭한 문화의 창조는 삶의 중요한 원동력이 된다. 문화콘텐츠의 중요성은 새삼 강조할 필요가 없다. 이제는 실로 오래된 것들이 콘텐츠라는 이름으로 되살아나 새로운 양식으로 이야기되는 스토리텔링의 시대, 옛것과 새것이 융합되는 컨버전스의 시대, 콘텐츠와 콘텐츠가 융합되는 퓨전과 하이브리드 시대이다. 역사 콘텐츠의 생산과 활용이 절실해지는 것은 이 지점이다. 역사드라마는 역사콘텐츠 활용의 한 예가 된다. 텔레비전 방송이 시작된 이래 역사는 드라마의 주요 소재가 되어 왔다. 퓨전과 컨버전스의 시대에 맞게 역사드라마도 발전한 것이 이른바 ‘퓨전사극’이다. 우리나라에서 역사드라마가 대중적 인기를 끌고 본격화된 역사 소재 드라마들이 붐을 일으키게 된 데에는 퓨전사극의 역할이 컸다. 대중의 인기를 얻지 못하던 한국 역사드라마의 지평은 크게 변화하였다. ‘한류’는 우리 문화콘텐츠 사업의 좋은 예가 된다. 이제 우리의 고민은 이 한류의 흐름이 지속 가능한 것으로 자리매김하는 문제에 놓여야 할 것이다. 한류, 한국문화의 중요성은 자긍심과 책임감에서 비롯된다. 한류 역사드라마를 어떻게 스토리텔링하는가에 관하여는 지속적 연구가 필요하다. 킬러콘텐츠가 될 만한 한류 역사드라마의 지속적 생산을 위해 역사콘텐츠 개발이 중요하다. 전통 문화에 대한 깊이 있는 이해와 연구 위에서 일상사에 대한 관심을 보다 활발히 한다면 오늘날 우리들의 관심이 되고 있는 미시 사, 일상사의 좋은 드라마를 만들어 한류의 흐름을 유지해 갈 수 있으리라 본다. 그러기 위해서는 발견된 역사콘텐츠를 구성하는 방식에 대한 심각한 고민이 필요하리라 본다. 본고에서는 퓨전사극 세 작품은 왕의 서사이다. 왕의 서사를 선택한 이유는 이들이 퓨전사극의 특징을 종합적으로 보이고 있기 때문이다. 세 작품 모두 소설과 관계를 갖는다. 연구 결과 이들은 공히 매력적 시작과 의미 있는 결말, 멜로드라마적 요소와 트렌디 드라마적 요소의 차용, 극적 갈등의 전개를 위한 플롯의 복잡성, 고유성과 보편성의 공존 문제라는 특성을 갖는 것으로 확인되었다. Culture makes a man worthy of man. The creation of a great Culture is an important issue in our life. There is no need to emphasize anew the importance of Cultural Contents. Historical Contents production and utilization becomes necessary. Historical drama is one example use of historical Contents. Since the beginning of the television broadcast, the history was used as the main material of the dramas. To fit the historical drama that developed in the era of Fusion and Convergence is the so-called ``Fused-historical-drama``. Becoming popular historical drama in Korea in earnest dramas in history, leading to a boom that is thanks to Fused historical drama. Korean dramas after that to get popular novelties horizons varied greatly. Today, many Korean dramas under the name of ``Hallyu`` came to be exported to China. ``Hallyu`` is agood example of our Cultural Contents Business. Our worry now positioned to be a sustainable flow of Hallyu will be placed on the problem. The importance of Hallyu, Korea culture stems from the pride and sense of responsibility. This study aims to explore the aspect of the way Korean historical drama storytelling from been investigated Fused-historical-drama three works “Deep-Rooted Tree”“Taewang-fourghosts” “The Moon embracing The Sun”. These texts are common narratives of the king. And all three works have relationship with novels. These are showed that attractive and meaningful start-ending, melodrama`s elements and trendy drama`s elements, the appropriate use of dramatic conflict, for the deployment of the complexity of the plot, the coexistence of the universality and uniqueness. Hallyu historical drama storytelling about how the ongoing research is needed. For the continuous production of Killer contents that will Hallyu historical dramas, it is important to develop a historical Contents. It is necessary for in-depth research and understanding of traditional culture and to more actively interested about the history of the day-to-day basis. So take advantage of one of us today are interested in micro-history, daily history can make good dramas. Then we will keep getting the flow of Hallyu as today.

일본시장에서의 한류확산 전략에 있어서 문화콘텐츠 제품의 매개적 역할

배일현(Il Hyun Bae),김장현(Jang Hyun Kim),요시모토코지(Yoshimoto Koji) 한국경영학회 2008 경영학연구 Vol.37 No.7

Since the mid 1990s, Korean films, TV dramas, pop musics become immensely popular throughout East Asia. It soon became known as the `Korean wave` or `hallyu`, as it spread beyond from television to films and pop music. However, now these phenomenon have critical crisis. The amount of money Korean films earn in abroad, drama and pop music is dropping rapidly. The popularity of Korean culture content products were not well sold these days. Especially, the export rates of culture contents to Japan decreased very rapidly. So, the purpose of this study is to find revitalize strategy of hallyu. For the purpose of this goals, we took look into culture content in the past and suggest exports strategy. The data have been collected from Japanese consumer that live on Kanto region. The results are as follows. First, perception on hallyu and image on Korea influence on attitude on hallyu, but there is no significance between image on Korean and attitude on hallyu. Second, attitude on hallyu significantly influence on image on culture content products and attitude on culture content products. Third, image on culture content products significantly influence on attitude on culture content products and purchase intention on culture content products. And, there is significant influence between attitude on culture content products and purchase intention on culture content products. Finally, purchase intention of culture content products significantly influence on attitude on consumer goods. Asia is facing a new phase, and it is time to create a regional identity with the great opportunity of hallyu. Many culture contents companies, central and local governments make use of managerial implication from this study. If we try to show new different Korean culture content compare to past, it will grow further.

일본시장에서의 한류확산 전략에 있어서 문화콘텐츠 제품의 매개적 역할

배일현(Il Hyun Bae),김장현(Jang Hyun Kim),요시모토코지(Yoshimoto Koji) 한국경영학회 2008 경영학연구 Vol.37 No.8

Since the mid 1990s, Korean films, TV dramas, pop musics become immensely popular throughout East Asia. It soon became known as the `Korean wave` or `hallyu`, as it spread beyond from television to films and pop music. However, now these phenomenon have critical crisis. The amount of money Korean films earn in abroad, drama and pop music is dropping rapidly. The popularity of Korean culture content products were not well sold these days. Especially, the export rates of culture contents to Japan decreased very rapidly. So, the purpose of this study is to find revitalize strategy of hallyu. For the purpose of this goals, we took look into culture content in the past and suggest exports strategy. The data have been collected from Japanese consumer that live on Kanto region. The results are as follows. First, perception on hallyu and image on Korea influence on attitude on hallyu, but there is no significance between image on Korean and attitude on hallyu. Second, attitude on hallyu significantly influence on image on culture content products and attitude on culture content products. Third, image on culture content products significantly influence on attitude on culture content products and purchase intention on culture content products. And, there is significant influence between attitude on culture content products and purchase intention on culture content products. Finally, purchase intention of culture content products significantly influence on attitude on consumer goods. Asia is facing a new phase, and it is time to create a regional identity with the great opportunity of hallyu. Many culture contents companies, central and local governments make use of managerial implication from this study. If we try to show new different Korean culture content compare to past, it will grow further.

신(新) 한류 문화콘텐츠와 경제한류가 한국에 대한 정서적 이미지와 태도 및 방문의도에 미치는 영향

천덕희(Cheon Deok Hee) 대한관광경영학회 2017 관광연구 Vol.32 No.5

The purpose of this study is to investigate the effects of the new Hallyu cultural contents and the business hallyu on the emotional image, emotional attitude and visit intention of Korea. New Hallyu cultural contents include traditional culture in addition to Korean media culture and pop culture used in the existing Hallyu researches. For the empirical analysis, a questionnaire survey was conducted for university students living in China, and a total of 249 questionnaires were used for analysis. As a result of factor analysis, new Hallyu cultural contents and Business Hallyu were classified into media culture, pop culture, traditional culture and Business Hallyu. Emotional image, emotional attitude and visit intention were analyzed in a single dimension. As a result of the hypothesis test, it was analyzed that the emotional images were influenced positively by media culture, pop culture, traditional culture and business Hallyu. Image and emotional attitude were also found to have a significant effect on the visit intention. The significance of this study was to investigate the effects of Korean traditional culture on emotional image, emotional attitude and visit intention by adding Korean traditional culture to new Hallyu culture contents. And the economic effects of Hallyu are defined as business Hallyu, and businee hallyu has a significant influence on enotional image, emotional attitude and visit intention.

중국 내 한류콘텐츠의 수용과정과 미래발전방안에 관한 고찰 - 드라마, K팝, 예능 중심으로 -

이동배(LI, DONG BEI) 건국대학교 글로컬문화전략연구소 2021 문화콘텐츠연구 Vol.- No.23

2021년-2022년은 ‘한중 문화교류의 해’이며 2022년은 한중 수교 30년이 되는 시점이다. 전 세계에서 한국 문화콘텐츠의 영향력이 지속적으로 증가하고 있는 가운데, 아이러니하게도 한류의 발상지라 할 수 있는 중국에서의 한류는 예전과 같은 인기를 누리지 못하고 있는 상황이다. 또는 한류에 대한 경계로 인해 중국 당국의 규제, 반한감정, 그리고 한류 팬들에 대한 부정적 인식 등 다양한 방면에 걸쳐 어려운 과제를 직면하고 있는 실정이다. 한‧중 간의 대립과 반목의 정서가 일상생활에 자리잡게 되면서 중국 내 반한정서와 한류에 대한 혐오가 증가하고 있는 것이다. 동북아의 이웃 국가이자 양국 간 긴밀한 정치적‧ 경제적 교류관계를 넘어 우호관계를 형성하려면 우선 서로간의 문화를 이해하고 문화산업 부문의 경쟁자이자 동반자로서 문화 마찰을 제대로 인지해야 한다. 그리고 상호 간의 교류와 협력을 강화하기 위한 노력이 필요하며 상대방에 대한 올바른 이해를 위해서는 꾸준한 연구와 분석 그리고 실천을 통해 풀어가야 된다. 본 글은 한중 양국 간의 원숙한 문화교류를 도모하고 더 나아가 앞으로 발전 방향을 제시하기 위해 한류의 대표적인 콘텐츠인 방송프로그램, K팝, 예능 콘텐츠를 중심으로 중국 내 수용 양상 및 특징을 분석한 뒤 그 과정에서 낳게 된 문제점을 확인하고, 이러한 과제를 안고 있는 한류 현 상황을 객관적으로 인지한 가운데 해결방안을 모색했다. 2021-2022 is the year of cultural exchange between Korea and China, and 2022 marks the 30th anniversary of the establishment of diplomatic ties between Korea and China. While the influence of Korean cultural contents is continuously increasing around the world, ironically, the Hallyu in China, the birthplace of the Hallyu, is not enjoying the same popularity as it used to be. they are facing difficult tasks in various areas, such as Chinese authorities" regulations, anti-Korean sentiment, and negative perceptions of Hallyu fans. As the sentiment of confrontation and antagonism between Korea and China has taken root in daily life, anti-Korean sentiment and hatred of the Hallyu are increasing in China. To form friendly relations beyond close political and economic exchanges between the two countries as neighbors in Northeast Asia, first, we must understand each other’s cultures and as a competitor and partner in the cultural industry, we need to be aware of cultural friction. In addition, it is necessary to make efforts to strengthen mutual exchange and international cooperation, to understand the other party properly, it must be solved through continuous research and practice. In order to promote a mature cultural exchange between Korea and China and furthermore suggest future development directions, this article analyzes the Hallyu’s patterns and characteristics of acceptance in China focusing on broadcasting programs, K-pop, and entertainment contents, and identified the problems that Hallyu had to faced to, and then looked for the solution.