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공동구매형 소셜커머스 특성이 만족과 지속의도에 미치는 영향: 소비성향과 태도의 조절효과를 중심으로
장형유 ( Hyeong Yu Jang ),정서윤 ( Seo Yun Chung ) 한국고객만족경영학회 2014 고객만족경영연구 Vol.16 No.4
This study is to find out the properties influencing in satisfaction of social commerce shopping and to reveal the modulation effects of socially innovative propensity in the interactions. Meanwhile, this study also finds not only the interaction logic between consumer satisfaction and continuous reuse intention but also the modulation effect of users attitude in the relationship process. The Survey was implemented for the experiencers of group buying social commerce, and analyzed by factor and confirmative analysis, cronbach alpha, path and modulation effect using SPSS and AMOS. All antecedents of consumer satisfaction are accepted and the modulation effects are significant except the entertainment convenience variable. In addition, the interaction between consumer satisfaction and reuse intention is very significant in p value .001., showing big difference according to the user attitude for social commerce shopping. Managerial and academic implication are suggested being concerned with sustainable competitive advantage in managing of group buying social commerce.
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미디어 경험에 따른 회상, 즐거움 및 태도와의 관계: 광고유형과 정보통제력을 중심으로
장형유 ( Jang Hyeongyu ),정서윤 ( Chung Seo-yun ) 한국고객만족경영학회 2016 고객만족경영연구 Vol.18 No.3
This research attempts to address the comprehensive relationship between the media experience and consumer responses by examining impacts of Media experience on consumers` recall, enjoyment and attitude. This paper have focused on the moderating role of the advertisement type and information exposure level. This study utilized an experiment that manipulated the Media experience, the advertisement type, and the information level, thus resulting in a 2 (low media experience vs. high media experience) × 2 (conventional advertisement vs. smart media advertisement) × 2 (information overload vs. information control) between-subjects factorial design. Target subjects were randomly assigned to the experiment`s treatments. The hypotheses were tested using a 2× 2× 2 analysis of covariance with advertisement type and information level as covariate. The results of the experiment show that media experience have a positive effect on consumers` recall, enjoy, and attitude towards advertised products and services. This study would contribute to the comprehensive understanding of consumer cognitive responses towards the media experience and online advertisement. The empirical results support the moderating effects and the impacts of the media experience on the consumers` response factors. This study makes a theoretical contribution and implies that online media users are more likely to take cognitive response including recall, enjoy and attitude by more paying attention to the smart media ad. in the context of information overload.
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MaaS 환경에서 택시–대중교통 연계를 고려한 하이브리드 경로 탐색 모델 연구
장지인(Jang Ji-In),정서윤(Chung Seo-Yun),이찬우(Lee Chan-Woo) 한국정보기술전략혁신학회 2025 한국정보기술전략혁신학회 학술대회 논문집 Vol.2025 No.11
This study proposes a hybrid route optimization model that integrates public transit and taxi services to address the First-mile and Last-mile challenges in urban mobility. The model combines GTFS-based transit data with OpenStreetMap road networks, using the RAPTOR algorithm for transit routes and the A algorithm for taxi segments. By linking the two through transfer nodes and evaluating travel time, cost, walking distance, and transfers, the framework supports personalized multimodal navigation. This approach provides a foundation for real-time routing in MaaS (Mobility as a Service) and aims to improve the efficiency and accessibility of urban transportation.
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